A 5$ trillion funding
gap for MSMEs
Capital is available but MSMEs lack access. Kuelap is closing the GAP
Our Lending Platform solution for borrowers, cooperatives, and lenders
Kuelap’s apps capture all the data needed for low-cost, low-risk embedded lending.
Financing the growth of the MSME economy
Kuelap's embedded lending reaches millions of underserved micro-businesses, farmers, & producers
Build the Kuelap Ecosystem with Million of MSME in Indonesia
Kuelap builds a technology-based financial system for Retail to make it easier to make business decisions.
More Detail
Kuelap Lending Platform and Core Banking Systems Cooperative Solutions in Indonesia
An integrated and secure system of recording, financial transactions and member databases.
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Kuelap Dashboard,
Monitor Cooperatives Anywhere and Anytime
Facilitate cooperative management to monitor cooperative conditions with a variety of accurate indicators.

End-to-end Kuelap Service

Lending Platform

Kuelap works with financial institutions such as banks and NBFIs, P2P lending, fintech and technology companies to offer the best funding solutions for cooperatives and MSMEs

Core Koperasi System

Kuelap targets the cooperative market throughout Indonesia that requires technological solutions to increase the efficiency and productivity of their business, including solutions for MSME access to sources of capital/loans.

A $5 trillion funding gap for MSMEs

Capital is available but MSMEs lack access. Kuelap is closing the gap.

There is global capital available to close the funding gap, but it is unable to reach the MSMEs. The IFC MSME Finance Gap puts the gap between the supply of available funding and the unmet demand at $5 trillion.

Banks cannot solve this. “MSMEs remain a largely underbanked segment in most markets” — Bain

“SMEs are costlier to serve than large merchants are— lower loan sizes mean higher unit transaction costs. They also typically come with higher risk—and the higher costs that entails … and this makes it less acceptable for a financial institution to service them.” – Bain

Financial cooperatives: The untapped channel

Financial cooperatives, not banks, are the channel to millions of MSME borrowers.

Kuelap’s lending partners are eager to lend to coops that use Kuelap’s cooperative management system.

Coops are government-regulated institutions that provide loans to their members, and those members are micro-merchants, farmers, and producers. Coops are the trusted channel for hundreds of millions of MSME borrowers. They are locally focused, relationship driven, and branch-based.

Micro businesses are not comfortable with traditional lending products from banks. They need a financial institution that is locally embedded and which can gain their trust – World Economic Forum, May 2022

With our solution, built for the coop channel, MSMEs get access to capital. Coops get loan revenue and stronger relationships with their members. And lenders get a 100% digital path to borrowers.

Our embedded solution for borrowers,
cooperatives, and lenders

Kuelap’s app captures all the data needed for low-cost, low-risk embedded lending.

Our solution serves all three links in the path to the MSME – a coop app to capture data, loan management software to process loans, and a portfolio management system for funders.

Our solution serves all three links in the path to the MSME – a coop app to capture data, loan management software to process loans, and a portfolio management system for funders.

01

Lending platform

Our lending platform captures all the data for embedded lending, because coops use it to manage and operate all aspects of their business, including:

- Members profile
- Deposits
- Loans
- Accounting & Financial reporting
- E-Kyc
- Geo tagging

02

Cooperative

For coops, our loan management solution covers the full lifecycle of lending:

- Loan Origination
- Processing
- Underwriting
- Servicing
- Collateral management
- Financial Statement

03

Lenders and Financial Institutions

For lenders and financial institutions, our portfolio management system provides control and visibility. It includes dashboards, reports, and BI & data analytics for

- Portfolio performance
- Regulatory compliance
- Social impact measurement
- Tracking performance
- Tracking loan

In his daily life,
this is great progress

51 million MSMEs in Indonesia lack access to affordable credit.

Somewhere in the city, in the early hours of the morning, a micro merchant wakes up and pulls out his mobile phone. He’s taking out a small loan to buy inventory at the local market. He doesn’t have a relationship with a bank. Instead, he’s getting embedded lending directly from his coop.

During the day, he will sell the inventory. At the end of the day, he will repay the loan and put his earnings in a savings account at his coop. He’ll be building his business and credit history and growing his business.

Team Kuelap

Kuelap is led by an international team of experienced top executives from all over the world.

Craig

Craig Chelius

Commissioner

Throughout his career from 1988 to the present, Craig Chelius is known as...

Dimas A. Yudhistira

Chief Commercial Officer

Dimas Yudhistira brings more than 20 years...

Kemal Ilham Gobel

Chief Finance & Operation Officer

With more than 10 years of experience managing...

Aditya Eka Riandi

Chief of Technology and Product Officer

Rian is a seasoned technology leader with...

Paul Maritz

Director & Chairman

After 14 years of career from 1986 - 2000, Paul Maritz, a retired from Microsoft...

Lisa Nelson

Director & Strategic Advisor

Lisa Nelson has worked for 25 years as a senior executive, specifically as a corporate...

Craig

Craig Chelius

Director & CEO

Throughout his career from 1988 to the present, Craig Chelius is known as...

15

Years of experience with financial cooperatives.

5

Benua comes with local wisdom.

24

Global time zone clock our working time.

20 Million+

Members are assisted with all versions of cooperative management software.

Our Activities

Media coverage Kuelap

Craig Chelius
Commissioner

Throughout his career from 1988 to the present, Craig Chelius is known as a strategic marketing genius, who has helped many companies grow more rapidly through the strategies he has designed. In addition, due to his interest in financial services and the banking industry, Craig has spent 10 years of his career improving financial and banking services. His mission was successful, for the past five years, Craig as Co-Founder of Kuelap has succeeded in transforming banking to help make it easier for business people to run their business finances digitally. Craig’s contribution to the world of finance has been seen before joining the Grameen Foundation, such as being the Co-Founder of Primus Knowledge Solutions, Vital Strategist, Protelus Corporation, and Mifos Initiative.

Dimas A. Yudhistira
Chief Commercial Officer

Dimas Yudhistira brings more than 20 years of experience in finance, business development, sales, and marketing to his role as Chief Commercial Officer at Kuelap Indonesia. An expert in microfinance lending, Dimas believes in the potential of small businesses to make a major impact in Indonesia’s emerging economy.

As CCO, Dimas drives revenue by spearheading partnerships and introducing creative sales strategies across departments. Drawing on his background in public finance and peer-to-peer (P2P) lending, Dimas partners with banks, microfinance institutions (MFIs), marketing platforms, and government ministries to connect more cooperatives with Kuelap’s core lending product.

Dimas held roles in both government and private organizations before joining Kuelap; his multifaceted experience equipped him with a unique perspective into Indonesia’s financial ecosystem. Previously, he served in business development and program management roles with e-payment provider LinkAja and P2P lending company Mekar, where he boosted new business among sharia and traditional cooperatives.

During his eight-year tenure as Head of Sharia Financing & Business with the government lending institution LPDB-KUMKM, Dimas implemented an innovative loan distribution increase strategy that propelled market expansion and targeted Islamic coops and MFIs.

Dimas spent his early career in financial operations roles for several banks and gained additional marketing skills with magazine publisher and leading lifestyle media company Femina Group. He obtained his Master of Small and Medium-Sized Enterprise Management from Bogor Agricultural University, and his Bachelor of Business Management from the University of Indonesia.

Kemal Ilham Gobel
Chief Finance & Operation Officer

With more than 10 years of experience managing financial operations within industries ranging from fintech to energy and aviation, Ilham Gobel brings persistence and adaptability to each new endeavor. An integrity-driven financial leader, Ilham challenges his teams to justify every expense and believes that learning from failure is the key to success.

As Chief Finance & Operations Officer for Kuelap Indonesia (KI), Ilham establishes critical financial frameworks and oversees diverse administrative activities across legal, HR, and general affairs (GA) functions. In this role to-date, Ilham has overhauled KI’s accounting systems to improve their transparency and sustainability as the company grows. He also facilitates the large-scale recruitment and screening of skilled engineers to support KI’s lending platform.

Before joining Kuelap, Ilham held leadership roles at multiple Indonesian fintech companies, including VOSPAY, a digital transaction provider. As Vice President of Finance & Accounting, Ilham oversaw daily financial operations and guided the board’s major financial decisions. Both as VP and in his previous role as Head of Finance for the global company Servcorp, Ilham applied his keen eye for error and strong sense of accountability to save tens of thousands of dollars in annual costs through strategic purchasing and contract renegotiation.

One of Ilham’s earliest roles impacts him to this day. As the Purchasing Officer for AirAsia, Malaysia’s largest airline, Ilham served on the company’s Crisis Center Team following the crash of one of its flights in 2014. As the office’s sole Jakarta-based employee at the time, Ilham maintained smooth operations and developed a sense of calm under pressure during a tumultuous period for the staff and company. 

Ilham holds his Bachelor of Economy in Financial Accounting from Universitas Islam Indonesia. He hopes to deliver on the vision of Kuelap Inc.’s CEO by ensuring the Indonesian branch remains a competitive, cost-effective, financially compliant leader in the microlending space. 

Aditya Eka Riandi
Chief of Technology and Product Officerr

Rian is a seasoned technology leader with a passion for driving innovation by integrating design and software development. With a diverse background spanning various domains, He brings a wealth of experience.
 
His expertise lies in effectively managing and optimizing multiple divisions within organizations. From product management to development, user experience, quality assurance, and reporting, He specializes in identifying opportunities for improvement and implementing strategic initiatives to unleash the full potential of each department.
 
In dynamic environments, He excels at navigating complexities and leading teams toward success. By fostering a culture of innovation and efficiency, He ensures that every division operates at its peak performance. Through proactive leadership and a hands-on approach, He drives tangible results and fosters continuous improvement, positioning the organization for sustained growth and success.

Paul Maritz
Director & Chairman

After 14 years of career from 1986 – 2000, Paul Maritz, a retired from Microsoft, is better known as a technology visionary and cloud initiator. Starting out because of his interest in the world of technology investment, Paul is also known as an angel investor among the software business and has supported many startup companies to be able to develop further. In addition, throughout his career in the technology world, Paul has contributed to various companies as CEO of PI Corp and VMware from 2003 – 2012. In fact, for the last 9 years, Paul has served as the founder and CEO of Pivotal Software, a company that focuses on on software technology development in the cloud era. His love for the world of technology continues to this day, at Kuelap Indonesia, Paul serves as director and chairman. 

Lisa Nelson
Director & Strategic Advisor

Lisa Nelson has worked for 25 years as a senior executive, specifically as a corporate adviser at various fortune500 companies. For more than 2 decades, thanks to her insight, expertise and experience in the technology industry and the financial sector, she has been able to bring Lisa to develop various valuable perspectives in her working environment on digital transformation, business growth strategy, risk management for complex environments to capital allocation. In addition, Lisa’s experience has not only helped start-ups but up to multi-national companies. In contributing to her career, Lisa is also known as a leader at Microsoft for 14 years, even Lisa as the founder who founded a Microsoft subsidiary called Microsoft Ventures (M12). Aside from being a corporate adviser, in the field of finance Lisa is known as a professional financial expert with CPA and SEC qualifications.